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Unleashing the power of film to live and breathe the life of your customer/in Blog Posts/by Agne Zaka
Imagine a world where you have a doorway into the daily lives of your customers – seeing what they do, when they do it, what they do it with and understanding why. But who has the time or budget right? Thankfully nowadays mobile tech lets us ‘be there when we can’t be there’, and can generate surprising and actionable insights if utilized intelligently.
Brands that make Christmas/in Blog Posts/by Agne Zaka
In an increasingly secular society, advertising and favourite brands have the iconic status once held by angels and shepherds.
Now the holidays are upon us, and our team decided to visit the most Christmassy part of London – Winter Wonderland, to explore with people those brands that mean Christmas to them. Interestingly, retailers are as iconic as favoured FMCG brands. Read more
Congratulations to BHF on their innovative breakthrough campaign: ‘Heart Disease is Heartless’/in Blog Posts/by April Blanchard
This highly emotive TV and cinema ad won the September/October 2015 Thinkboxesaware for TV ad creativity. We’re proud to be part of such a great team. Our research, in partnership with British Heart Foundation, and their agency DLKW Lowe identified a need to convey the sudden and unexpected devastation of heart disease – how it can strike without warning, tearing families apart. Read more
A glimpse into the future: making sense of scents/in Blog Posts/by Emma Underwood
It’s extraordinary how captivating imagery and vigorous music can not only affect our emotions or mood, but is capable of stimulating other senses that are beyond vision and hearing. One of the better examples of recent advertising campaigns that aim to capture taste and flavour via the audio-visual medium, are the award winning Lurpak commercials that celebrate delicious food and an invigorating cooking experience. High quality video close-ups depicting mouth-watering textures, along with dramatic music and a theatrical narrative makes you really feel as if you are about to taste these enticing meals yourself. Read more
Is God a good marketing strategy?/in Blog Posts/by Emma Underwood
We’ve seen God portrayed in myriad ways and most often as father figure or protector but rarely as a marketing force (unless you count ‘Catholicism WOW’ and ‘Buddy Christ’ in the brilliantly funny Dogma!).
A new study by researchers from Stanford University found that when the concept of the divine was used in advertising, even in an offhand manner or an ad on social media, consumers’ appetite for risk-taking increased. Like trying a new product or experience, even one with a bit of danger.